First, a hearty congratulations to Lara Merriken, the founder of this great company and the leader of a truly wonderful team of professionals. At some point, I will share my introduction to this brand and how, because of her trust and encouragement, Lara gave me this opportunity to communicate with the millions of people worldwide who have made - and continue to make - Larabar such a success. Not to worry: this blog will never be the online equivalent of an infomercial -- that's a waste of time. Instead, I want to truly communicate with readers, sharing ideas and perhaps even exchanging recipes with all those food aficionados who love Larabar. Which brings me to my next point.

Remember 'The Giving Tree,' the classic children's book by Shel Silverstein? I'll never forget the first time my teacher read that story to my fifth grade class: by the time she had finished the book she was crying, her voice cracking about a story that, beyond its most obvious narrative about a tree's unconditional love for a young boy, is really a lesson about life in general -- about the way nothing can equal the bond between a parent and child, or the pride and sinfulness of man. On an even deeper level, the story is about respect for the environment and its own inherent vitality. Respect Mother Nature, and she will feed you forever; abuse Her gifts, and we will shame ourselves with regret.

I don't know if Lara ever read 'The Giving Tree' (I will find out), but she nonetheless embodies the story's very principles -- she borrows the bounty of Mother Nature - delicious apples, tasty almonds, succulent dates - and offers them to the world. And she always returns to that proverbial giving tree to say something the story's young boy never remembered (or bothered, until it was too late) to proclaim: "Thank you."

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Welcome, LÄRABAR and MÄYA fans around the world. After one of the most busy months here at LÄRABAR headquarters we are finally seeing some of the fruits of our labor. This month we are proud to launch our new website, 2 new bar flavors (Lemon Bar and Cinnamon Roll) and also our new line of bars: MÄYA. Wow.



There is so much to tell; I am not sure where to start. But, alas, I will post to this Blog frequently and encourage you all to check it out and add your input so we can only improve not only our Blog but also everything HUMM. Talk to you soon!

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