• I heard LÄRABAR was purchased by General Mills.
LÄRABAR® was acquired by the Natural and Organic Division of General Mills called Small Planet Foods in June 2008. Cascadian Farm, Muir Glen, and Food Should Taste Good complete the Small Planet Foods division. View a letter from Lara regarding the acquisition.
• How has LÄRABAR changed since the acquisition?
LÄRABAR® will always be committed to making simple and delicious food. We also value having a meaningful, open, transparent relationship with our consumers. We are very excited to be a part of General Mills and we assure you that LÄRABAR is 100% committed to the core values on which we were founded.
• Tell me about your packaging.
All LÄRABAR®, über®, Jŏcalat®, and ALT® wrappers are able to be recycled through our partnership with Terracycle, and the caddies/display boxes are made of 100% Recycled Paperboard and made using 100% Wind Energy.
• What does "Fair Trade" or "Fair Trade Certified" mean?
The cocoa and coffee used in JŎCALAT® and LÄRABAR® is sourced from farmers who are Fair Trade Certified™ by Fair Trade USA. The organization's mission is to "Enable sustainable development and community empowerment by cultivating a more equitable global trade model that benefits farmers, workers, consumers, industry and earth." For more information, visit Fair Trade USA.
• Why aren’t all LÄRABAR flavours available in Canada?
The LÄRABAR® options available in Canada represent the most popular selling flavours. There are several factors for offering a reduced number of flavours, one of which is to honour our commitment to meeting the expectations of our reselling partners and their customers. Of course, we are always considering future opportunities to bring new flavours to Canada.
If you are interested in ordering U.S.-only flavours, www.iherb.com does ship LÄRABAR internationally.
• Why are the flavour names different in Canada?
The messaging and claims that we print on our packaging must satisfy both FDA (USA) and Health Canada regulations. Due to minor differences between the two countries, the flavour names are slightly varied, i.e. “Cashew Cookie” in the USA = “Cashew - Noix de Cajou” in Canada.