LÄRABAR® ALTERNATIVE SWEEPSTAKES
OFFICIAL RULES

?NO PURCHASE NECESSARY. MANY WILL ENTER FEW WILL WIN.
 
Sponsor:  General Mills Sales, Inc., One General Mills Boulevard, Minneapolis, MN 55440.
 
1. Eligibility: The LÄRABAR® ALTernative Sweepstakes (the “Sweepstakes”) is open only to legal residents of the fifty (50) United States and District of Columbia who have signed up for the LÄRABAR e-newsletter and are at least 18 years of age (except 19 in AL and NE, 21 if MS) at time of entry. Void in Puerto Rico and where prohibited or restricted by law. Employees of General Mills Sales, Inc., its parent company, affiliates, advertising and promotion agencies, the judging organization, and immediate family members in the same household of each are not eligible.  All federal, state and local laws and regulations apply. This promotion is intended for viewing in the United States only and shall only be construed and evaluated according to United States law. You are not authorized to participate in the Sweepstakes if you are not located within and a legal resident of the United States.

2. Timing: The Sweepstakes begins on April 1, 2014, at 12:00 A.M. (MST) and ends on April 30, 2014, at 11:59 P.M. (MST) (the “Entry Period”)
 
3. How to Enter: Online sweepstakes only. During the Entry Period, go to: www.larabar.com/sweepstakes/larabar-alternative-sweepstakes (the “Sweepstakes Site”) and sign up for your free periodic LÄRABAR e-newsletter by filling out the registration form completely, including first name, last name, mailing address (P.O. Boxes are not permitted), email address, phone number, and date of birth (the “Entry”).  By signing up for the LÄRABAR e-newsletter, you will be automatically entered into the Sweepstakes. Sweepstakes entry limited to one entry per person, per email address during the Entry Period.  You can discontinue receiving periodic LÄRABAR e-newsletters by clicking the “unsubscribe” at the bottom of each e-newsletter.
 
Multiple entrants are not permitted to share the same email address. Any attempt by any entrant to obtain more than the stated number of entries by using multiple/different email addresses, identities, registrations and logins, or any other methods will void that entrant’s entries and that entrant will be disqualified.  Sponsor will not verify receipt of entries. Automated entries are prohibited, and any use of such automated devices or programs will cause disqualification. Sponsor and its advertising and promotion agencies are not responsible for lost, late, illegible, misdirected or stolen entries or transmissions, or problems of any kind whether mechanical, human or electronic. Sweepstakes entries are the property of Sponsor and will not be returned. In the event as to a dispute of any entry, the authorized account holder of the email address used to register will be deemed to be the entrant.  The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Potential winners may be required to show proof of being an authorized account holder.
 
4. Prizes: 
One Thousand Ninety One (1,091) Prizes: During the Entry Period, one thousand ninety one prizes (1,091) will be awarded with each winner receiving one of the following prizes:
One (1) single speed bicycle (Approximate Retail Value “ARV” $400.00)
Fifteen (15) Upcycled tote bags with LÄRABAR ALT® caddy and handmade pouch with four ALT bars (ARV $53.00 each)
Twenty Five (25) LÄRABAR ALT® 15-ct boxes (ARV $25.00 each)
Thirty (30) Upcycled pouches with four LÄRABAR ALT® bars (ARV $13.00 each)
Twenty (20) $10 donations to American Forests (ARV $10.00 each)
One Thousand (1,000) coupons for a free LÄRABAR bar (ARV $1.70 each)
 
Total ARV of all prizes is four thousand one hundred ten dollars ($4,110.00).
Odds of winning a prize depend on the number of eligible entries received during the Entry Period. Winner may not substitute, assign or transfer prize or redeem prize for cash but Sponsor reserves the right, at its sole discretion, to substitute prize (or portion thereof) with one of comparable or greater value. Winners are responsible for any applicable federal, state, and local taxes, if any, as well as any other costs and expenses associated with the prize receipt and/or use.  All prize details are at Sponsor’s sole discretion.  Prizes will be awarded “as is” with no warranty or guarantee, either express or implied offered by Sponsor.
 
5. Drawing and Awarding of Prizes; Verification of Winner:  Sponsor will select one thousand ninety one (1091) winners by a random drawing from all eligible entries received online during the Entry Period on or about three days following the end of the Entry Period.  By entering, you grant permission to be contacted by Sponsor by mail, email or telephone in connection with the Sweepstakes.  Winner of the bicycle will be notified by email; winners of all other prizes will not be notified, and prize will be mailed to the street address provided during the Sweepstakes registration process.  If Sweepstakes Site fails for any reason, any Entry during that time will be deemed a defective Entry.  Drawing will be conducted by an independent judging organization whose decisions are final on all matters relating to this Sweepstakes. At Sponsor’s sole discretion, Winners (parent/legal guardian if winner is a minor in his/her state of residence) may be required to sign an Affidavit of Eligibility and Liability/Publicity Release (unless prohibited by law) which must be received by Sponsor within seven days of notification in order to claim his/her prize.  If a Winner cannot be contacted, fails to execute and return the Affidavit within the required time period (if applicable), or prize is returned as undeliverable, winner forfeits the prize. In the event that a Winner of the bicycle prize in this Sweepstakes is disqualified or ineligible for any reason, or fails or refuses to claim his or her prize for any reason, or a prize is unclaimed, the prize will be forfeited and Sponsor will select an alternate winner by random drawing from among all remaining eligible entries.
 
6. Publicity; Release; Limitation of Liability: By entering this Sweepstakes, all entrants agree to these Official Rules and agree to be bound by the decisions of the judging organization and the Sponsor. Winners agree that (except where prohibited) Sponsor may use winner’s name, picture, likeness and voice for advertising and promotional purposes including in any publicity, promotion, or advertising in any form of media, including websites without further compensation.  Sponsor, its promotion and advertising agencies, the judging organization and all respective officers, directors, employees, representatives and agents shall have no liability and shall be held harmless by winners for any damage, loss, rights, claims or liability to person or property, due in whole or part, directly or indirectly, by reason of the acceptance, use, or misuse of any prize awarded or participation in this Sweepstakes, including without limitation personal injury, death, and/or property damage, as well as claims based on publicity rights, defamation, and/or invasion of privacy.  Sponsor reserves the right, in its sole discretion, to modify, cancel or suspend part or all of this Sweepstakes should virus, bugs, non-authorized human intervention or other causes beyond the control of Sponsor corrupt or impair the administration, security, fairness or proper play of the Sweepstakes. In such event, Sponsor may award prizes in a random drawing from all eligible entries received up to the date of cancellation or suspension.  Sponsor and its promotion and advertising agencies are not responsible for technical, hardware, software or telephone failures of any kind, lost or unavailable network connections, fraud, incomplete, garbled, delayed or faulty computer transmissions, whether caused by Sponsor, entrants or by any of the equipment or programming associated with or utilized in the promotion or by any technical or human error which may occur in the processing of submissions which may damage a user’s system or limit a participant’s ability to participate in the promotion. Sponsor may prohibit an entrant from participating in the Sweepstakes or winning a prize if, in its sole discretion, it determines that said entrant is attempting to undermine the legitimate operation of the Sweepstakes by cheating, hacking, deception, or other unfair playing practices (including the use of automated quick entry programs) or intending to annoy, abuse, or threaten any other entrants or Sponsor representatives. 
 
CAUTION -- ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES (INCLUDING ATTORNEY’S FEES) FROM ANY SUCH ENTRANT TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION. SPONSOR’S FAILURE TO ENFORCE ANY TERM OF THESE OFFICIAL RULES SHALL NOT CONSTITUTE A WAIVER OF THAT PROVISION.
 
7. Entrant’s Personal Information:  Information collected from entrant is subject to Sponsor’s Privacy Policy at http://www.larabar.com/privacy-policy
 
8. Winners’ List: A list of Sweepstakes winners for the Entry Period will be posted on the website at www.larabar.com/sweepstakes/larabar-alternative-sweepstakes on or about ten days following the last day of the Entry Period.
 
Sweepstakes sponsored by:
?General Mills Sales, Inc.?
One General Mills Boulevard?
Minneapolis, MN 55440