Videos

Our Beginnings: Larabar Founder Story

It started out as just a hike, no different than countless others Lara Merriken, founder of Larabar, had taken. As she was eating trail mix, Lara came up with a mountain of an idea - combine fruits and nuts to create a wholesome, convenient snack.

In that instant, LARABAR was born!

To this day, we continue to believe that what you eat is most delicious and satisfying when in its whole, natural state. Made from only real food, LARABAR is a simple blend of just 2-9 ingredients that will lift your vitality and provide energy with every bite.

Enjoy the energy!