It started out as just a hike, no different than countless others I've taken into the beautiful Rocky Mountains of Colorado. Little did I know I was about to come up with a mountain of an idea: combine simple ingredients such as fruits and nuts to create a food product that's tasty, wholesome, and convenient.
I also assembled a sophisticated manufacturing arm... what amounted to be a Cuisinart™ and a rolling pin. The first batch of bars I produced for retail had to be sealed by hand - all 500 of them! Thank goodness we have machines for that job today. After all, we're producing millions of LÄRABAR bars every year! They are a wholesome indulgence you can feel good about eating.